Pete Frates, Who Promoted the Ice Bucket Challenge, Dies at 34

Pete Frates, a former college baseball player whose participation in the social media phenomenon known as the Ice Bucket Challenge helped raise more than $100 million toward fighting amyotrophic lateral sclerosis, commonly known as A.L.S. or Lou Gehrig’s disease, died on Monday at his home in Beverly, Mass. He was 34.

His death was announced in a statement from Boston College, his alma mater. Quoting his family, it said he died “after a heroic battle with A.L.S.”

Mr. Frates learned he had the disease in 2012. It attacks the body’s nerve cells and eventually leads to full paralysis. Patients are typically expected to live for two to five years from the time of diagnosis.

Mr. Frates did not create the Ice Bucket Challenge, in which participants dumped buckets of ice water over their heads while pledging to donate money to fight A.L.S. But a Facebook video in July 2014 of him doing his version of the challenge, in which he bobbed his head to Vanilla Ice’s “Ice Ice Baby,” prompted a surge in participation that summer, stoking the nascent trend to the point where it became a viral sensation.

Celebrities including LeBron James, Bill Gates and Oprah stepped forward to be drenched, and millions of others followed suit. Mr. Frates became one of the most visible supporters of the effort, and in August 2014, he completed the challenge again (this time with ice water) at Fenway Park along with members of the Red Sox organization. The videos were inescapable for anyone on Facebook, and the A.L.S. Association, a Washington-based nonprofit that works to fight the disease, received more than $115 million.

In 2015 the organization released an infographic showing how those funds were being spent. About $77 million, or 67 percent, of the money was used for research that ultimately identified the NEK1 gene, which contributed to the disease. The finding provided scientists with guidance on the development of treatment drugs.

Peter Frates was born on Dec. 28, 1984, in Beverly, a small city about 25 miles north of Boston. His parents were Nancy and John Frates. A gifted athlete and student, he played football, hockey and baseball at St. John’s Preparatory School. He then attended Boston College, where he played baseball, and was chosen as the team’s captain in his senior year.

He met his future wife, Julie Kowalik, in the summer of 2011 and the two were married in June 2013. Their daughter, Lucy Fitzgerald Frates, was born in August 2014. In a 2012 profile of the couple, Julie joked that they had already learned how to love each other in sickness, saying, “We’ve got that one nailed.”

Mr. Frates learned about the Ice Bucket Challenge in July 2014 from a friend, Pat Quinn, who also had A.L.S. and had posted a video of him doing the challenge on Facebook that month. He tagged several of his friends, as well as professional athletes and “The Howard Stern Show,” and explained in clear terms what the challenge consisted of: “You have 24 hours to dump a bucket of ice over your heads!!” Soon enough, millions of people were being alerted that they, too, had to meet that deadline.

After the Ice Bucket Challenge had run its course, Mr. Frates and his family continued to raise awareness about the perils of A.L.S. In 2017, the Frates family revealed the cost of their medical bills — about $70,000 to $95,000 a month — to raise awareness of the difficulties of caring for A.L.S. patients.

Mr. Frates’s playful sense of humor persisted even as he lost the ability to speak or use his limbs. Hours after false rumors of his death made their way onto social media in 2017, he released a video on Twitter. The clip featured him moving his eyes and eyebrows to the tune of the Pearl Jam song, “Alive,” the lyrics of which intone, “I, oh, I’m still alive.”

“Remarkably, Pete never complained about his illness,” the family’s statement said. “Instead, he saw it as an opportunity to give hope to other patients and their families. In his lifetime, he was determined to change the trajectory of a disease that had no treatment or cure.”

In addition to his parents, his wife and his daughter, he is survived by his brother, Andrew, and his sister, Jennifer Mayo.

Christine Hauser contributed reporting.

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